Mail Delivery Business

Top 9 Benefits of Using Canada Post Business Mail Delivery:

Outsourcing mail delivery tasks to a business can bring many advantages, such as

#1 Increase Speed

All businesses in sectors like retail, financial services, etc., regularly send invoices to their clients. But imagine if you need to send a bill urgently to a client and your staff forgets to ship it, delaying the payment. Or they make an error while drafting a business contract. Such errors can lead to significant monetary losses and tarnish your reputation. Luckily, a Canada Post business mail delivery solution like PostGrid helps companies avoid such problems.

Instead of relying on manual effort, an online mail delivery business can automate everything to increase efficiency and ship your items on time. 

#2 Avoid Investing In Printing Equipment

Most companies have an office printer to allow employees from several departments to print the documents they require daily. 

But what happens when their printing volume increases? 

And how do they print complex mailers, like postcards or coupons? 

The answer is—they invest in an expensive, high-tech printer!

But, outsourcing your shipping processes to a mail delivery business can help you avoid investing in such equipment and spending on their maintenance. It also eliminates the need to buy perishables, like ink cartridges, paper stock, labels, stamps, envelopes, etc. 

#3 Maintain Consistency

Customers like dealing with companies that maintain high consistency levels.

Yes! First impressions matter, but companies should make a constant effort to keep up with customers’ expectations. 

A business mail delivery solution allows companies to send high-quality and eye-catching mailers to influence the audience positively. These mail items use the same paper stock, finishing, and layout to create a strong brand image. 

Most mail delivery business vendors like PostGrid allow you to create and save design templates according to your preferences. It makes it simpler for you to improve brand recognition and spread awareness. 

#4 Customize Your Items

Though consistency is crucial, it does not restrict you from creating and shipping unique mailers for each campaign. An effective mail delivery business can help you add customizations that make your mailers appealing and result-driving. Here’s an example- 

Tim Hortons, a leading coffee brand based in Toronto, has a red and white-coloured logo. It prints the same logo each time while sending a document or advertising postcard to its customers. The company also uses the same two colours to help people remember them and maintain consistency. 

Tim Hortons allows its users to send digital and physical gift cards to their family, friends, etc., living anywhere across Canada. Here is what their cards look like-

Source: timhortons.ca

You may add your recipient’s name with their email or physical address accordingly before selecting the card’s amount!

But did you notice something similar about these cards?

As discussed earlier, they all have the same colours representing the brand worldwide and help create a strong brand identity! Tim Hortons also uses the same font for the logo to make all the cards look similar. 

It does not mean they send the same mailers always. They can experiment with different postcard sizes, develop unique offers for new and old customers, or add customized images to their items. 

PostGrid’s advanced business mail delivery API can help brands create, produce, and ship customized items to improve their ROI!

#5 Add Tracking Barcodes

It is puzzling to track your mailers, primarily if you send them in large volumes. You may select Canada Post Priority to get tracking numbers. But it is still daunting to enter them on the website and check the status. 

PostGrid’s automated print and mail delivery business help you to presort your mailers and add tracking barcodes. They enable you to get massive postal discounts and stay updated about your deliveries. 

#6 Boost Your Business Credibility

All companies constantly face the challenge of 

• Leaving behind their competitors
• Establishing valuable customer relationships, and 
• Boosting credibility in the marketplace

The Canada Post business mail delivery solution allows them to bring these goals to life. They can print and ship many items that help them grab the audience’s attention:

• Newsletters: Showcase your industry expertise and discuss your recent achievements. You may also print and ship monthly newsletters using a mail delivery business service to highlight the introduction of your latest products and services.
• Postcards: Organizations can send marketing postcards using the services of a mail delivery business to increase engagement. They might opt for different sizes and designs according to their message. 
• Letters: PostGrid’s print and ship API for online business mail delivery help send personalized letters to customers and prospects. These mailers enable companies to communicate with their audience 1:1 and persuade them to give their brand a go! They can also add client testimonials and real-life case studies to improve credibility and authenticity. 

#7 Nurture Your Sales Activities

Using a Canada Post business mail delivery solution can assist your marketing and sales departments-

• Generate more leads for your pipelines
• Convert cold prospects into loyal customers
• Increase revenue and eliminate unnecessary expenses, etc. 

The next time one of your sales managers calls a prospect, they can refer to a marketing mailer you sent to get the upper edge. Companies that use such strategic selling techniques using a mail delivery business can generate higher incomes than usual!

Some business mail delivery solutions like PostGrid enable you to combine offline and online marketing. You can integrate our API into your Hubspot, Zapier, ActiveCampaign, and other accounts. It helps you start printing and mailing items within your existing workflows without complex installation processes. 

#8 Stick to Your Comprehensive Business Plans

All businesses have detailed plans to promote their products and services and to expand their customer network. But they can seldom keep up with them because of the

• Lack of staff members
• Time constraints
• Low budget
• Inadequate resources, etc. 

A mail delivery business allows them to overcome these challenges effortlessly. For example, PostGrid’s direct mail services enable companies to launch a marketing campaign without having a mailing list. You can use several demographics, like age, gender, location, income, etc., to compile a list from scratch!

PostGrid even lets you stay informed and follow up with your clients on time! You can log into your account and access your tracking reports and campaign analytics whenever needed. 

Thus, business mail delivery solutions empower a company to grow even if they do not have the necessary resources to begin! These services give them a headstart to reach out to more people and boost visibility. 

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